Saturday, March 26, 2022

Metrics and analytics :LJ 6

     Although I found the textbooks rules and laws portion interesting I would much rather focus on one of the articles we read which has to do with misinformation that is spread via social media. Social media is the land of information, very few filters and tons of ways to get that information. Take for example, Twitter where you can go click on a thread about a subject and see thousands of different opinions and ideas within seconds. There are bound to be opinions stated without any grounding at all. But what do these social media sites do to avoid people believing everything they see is verified and fact checked, they post a warning at the start of the thread stating something along the lines of "This post was not reviewed by fact checkers therefor some information may be false, proceed with caution, ". probably the best thing they can do is post a warning and hope people fact check for themselves, sometimes it is more difficult than that such as when COVID 19 first became a major issue and we saw an ever changing landscape online of things to do and things to not do. Even if we went by the advice of the CDC, the rules changed everyday and most social media platforms started having to add tags to any posts involving Covid. 

    Another interesting thing that the article talked about is how social media and misinformation can cause division amongst it's users. We can see this happening across any of the social media platforms but one specifically i'd like to talk about is tik tok and its use of the "for you," page. The page is designed to show content that you are believed to like, such as videos from one side of a political party or videos from one group of people. These videos confirm the beliefs that a person may have which strengthens their belief that they are right. Honestly now that I am aware of how divisive social media can be I try to skip past anything that is political or talking about issues in the now because I know if I like one video my timeline will be flooded with the same content.

    Although I have already preface this by talking about how misinformation spreads based on my own personal experience I would like to talk about an article we read by Hunt Allcott and Matthew Gentzkow in the article they talk about the how misinformation is spread and more specifically the misinformation we see with voters. In the article they ask what their most important news source was "14 percent of americans listed social media as "most important"," (Allcott and Gentzkow). Another important piece of informationation that I feel is left out is who is using each of these sites. Facebook is definitely a different generation then the majority of those who use instagram or tik tok, especially when they first began. These videos also circulate well when they hit their target audience which is why we in the article they saw "...Those favoring trump were shared 30 million times on Facebook..." (Allcott and Gentzkow). This video hit its demographic and performed just as planned by the creator. I thought the article definitely shed light on the fact that people can take a few mins to believe anything they see. 

I think another interesting portion I would like to argue is that most millenial and gen z individuals use almost exclusively social media to get their news. I know from personal experience that I follow pages that are said to report unbiased news as it happens. But even I understand something that Dominik Stecula states in their article which is "..Using social media as a source of news is associated with increased likelihood of being misinformed about important topics..." (1). Honestly understanding that most people get their news from social media makes me question when someone tells me news, I tend to ask where they heard it or if it came directly from that person. 

    

Sunday, March 13, 2022

Metrics and analytics :LJ5

 

he readings were interesting, the thing that I found most interesting is how a lot of these articles talk about the unique positions each app takes and also how the articles fail to mention Tik Tok which is probably one of the most consumed apps out today. Not to say the other articles were not as important such as the idea to create Burst. Burst is unique because the owner said, “It’s like Snap Chat for grown-ups, perhaps.” (Perez). I think the idea to market towards a certain group of individuals is great and it works well with many different products and services but also, I believe an app should be broad enough that it piques the interest of outside consumers, such as people who use snapchat. The whole idea for Burst is that it targets adults who want to share a specific event and links that event to the calendar, such as a video from a birthday or a soccer game. The issue I found with this is also not that it is very niche but that this idea has been done by others before so what really separates them from competition. 


The second thing I took from the readings is the lack of acknowledgment for Tik Tok. The thing that makes Tik Tok so great is how it can be easily consumed anytime; it matches our shrinking attention spans and uses and algorithm to keep us interested. Take Instagram for example, you have your feed which consists of your friends and people you follow and then you have your for you page which is tailored just to the things you like while Tik Tok is tailored to the videos you watch all the way through and the things you like. I also feel as though the flickr app is made solely with the idea of sharing photos as the base, not really user experience. User experience in my opinion is the most important thing for an app, you want something that people can use and come back to use very easily such as Tik Tok where a user can open their phone click the app and watch the video in two easy steps. Those were my two biggest take away from the readings.


Perez, S. (2012, June 19). Burst raises $3.5 million for private, family-friendly photo and Video sharing app. TechCrunch. Retrieved March 13, 2022, from https://techcrunch.com/2012/06/19/burst-raises-3-5-million-for-private-family-friendly-photo-and-video-sharing-app/

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