I thought this was interesting, because of my marketing degree I can see the benefits of such a highly effective and efficient system but as a person it is scary to know you can find out almost everything about me. Funny story actually, I was working with a new co-worker a few weeks ago and I struck up a conversation to get to know them. Of course we share names and hobbies, then they ask if they can google me, so I say "sure," within seconds they can tell me my sister's names and where I was born. They go off on a list of things I didn't even know were available online, they found the day I had surgery and when I got out from recovery. All that power at the tip of their hands, scary. I can see how this might help businesses better connect to the people they serve. In marketing you always want to categorize who you serve and why they want your product, what ways does it benefit them. Algorithms make finding your target audience that much easier, cause it is all at the push of a button. But on the other side of the spectrum is viewing this from the point of view as an individual.
An individual sees the issues with privacy and protecting that privacy. One of my favorite stories that represent the duality of individual and business is there is an interview between Sen Dick Durbin of Illinois and Mark Zuckerberg, CEO of Metaverse. In the interview Durbin asks Zuckerberg if he "would be comfortable sharing the name of the hotel you stayed in last night?". After a long pause Zuckerberg responds with a simple "No,". This may seem like an odd question with an obvious answer but it brings up the issue of personal privacy and how much social media companies are allowed to take from your use of the app. I tend to allow companies full use of my location and access to camera and microphone. I don't have anything to hide and do not care much for privacy, it is crazy to know that my information is being sold but there is no help to avoid it so why worry about it. I understand that this puts me at more of a risk for hacking and information leaks but honestly there are so many preventative measures and ways to avoid it, I don't spend much time worried.
Sen. Durbin asks for name of Zuckerberg's hotel ... - youtube. (n.d.). Retrieved January 31, 2022, from https://www.youtube.com/watch?v=sWDwh5UxWMs