Metrics and analytics :LJ9

The post that I am choosing to write about is "We're all connected: The power of the social media ecosystem,". In this post they discuss how marketing towards groups is increasingly difficult as our lives become more intertwined with social media. When I was getting my first degree in marketing, one of the first concepts we discussed is how you will never be "on the money," when targeting. You can get close but by the time you release the product or service the ecosystem has changed. It is very much like fast fashion where one person's style could be a throwback for another. This idea of an ever changing ecosystem on social media brings up the idea of influencers who help with marketing campaigns. 

Influencers are buffers between some companies and the social media ecosystem. I believe this is done in a few ways, through natural marketing and through partnerships. Natural marketing is when someone with a lot of followers has used and consistently used the brand and recommends it because of the benefits they have experienced from it. These are usually products that are already well established and well known. The other form of marketing they use is partnerships where the company pays or sends a product they hope to market out to people who fit their criteria. I have done a partnership with an energy drink brand because of my role with sports, They said it was because of my following which consisted of mainly athletes and people who lifestyles involved gym activities. I think having this connection to people through influencers also helps the consumers become much more involved in the process than what we had before. They talk about this in the article how consumers have a much more individualistic approach to the products to where they want unique designs and to have a sense of self with the products they may own. To conclude what I am saying is that the ecosystem we know will be ever evolving so long as new trends and ways to use social media appear. Influencers are one of the new ways that brands find ways to market quickly to people who they hope to target. 

Metrics and analytics :LJ8

 So for my post I want to talk about the first article which had to do with how social media reacted to the story at the oscars. Although viewership did not match, there was an explosion because of the event. With such easy access to the clip on social media there was not much of a reason for people to tune in and watch the oscars. I believe that the access to just what happened being available on social media made it so people did not need to watch. This interaction allowed people to talk about it without having to be there. I interact with broadcast media on social all the time, such as with the draft or new episodes of shows. I interact with celebrities on their live streams sometimes but not very often. 

After I finish commenting on livestreams and such, I sometimes talk to my friends about stuff people say in them or other stuff like that. I was a small time influencer, I used to be a streamer but had to stop when I started playing football. I also have a decent amount of followers, who follow me for football content. I think that the story with will smith shows how fragile the imagine celebrities build themselves online truly are. If these people who spent their whole life building is so easily taken down why would anyone want that form of pushed attention on their lives is my thought process. 

My feelings towards social media are forever changing, I believe that it can be a tool to really help people in their daily lives but also that it can be an issue if it consumes people's lives. Especially with an event like the oscars where someone was actually hurt by others actions and people became so engrossed in the lives of another that it is nothing but negative energy. But also there are events such as good things that happen. 

Hands on assignment 4

 

Metrics and analytics :LJ 7

 The book does a great job explaining how social media can be used to better our world in a plethora of ways but the one I want to talk about is health care. The way that social media has helped healthcare is incredible. One specific way that they talk about in the articles is by connecting us to people who are going through similar experiences. For example with Covid, we were able to see millions of different ways people were affected and what worked for them such as burning an orange and trying to recover your sense of smell. Covid opened up all kinds of new ways healthcare and social media interact such as doctors whose whole following are people wanting to learn more about healthcare. Not only is it a great location for information but also there are new ways to have appointments. 

Some very cool features that came out when we were all stuck in quarantine were things like being able to schedule online appointments and the ability to see different people. There was an app that came out that paired people with therapists online and you could set up appointments to talk with them online, there was also a very similar feature with a lot of general practitioners that allowed patients to set up appointments online. These are some of the great features of support that they talk about in one of this weeks articles. Another thing they talk about is how access to information allows for better self care, we are able to make better decisions in our day to day lives because we are far more informed with social media.