Metrics and Analytics: lj 4

     I enjoyed the reading and how it covered how technology can and has made our lives easier but my favorite reading of the week was the blog by Neal stephenson. He has a unique perspective on social media that I agree with. With social media it is difficult to not feel consumed by checking and subconsciously comparing yourself to others. When he said " I did reach a point last year when I was checking twitter and my personal Facebook every few minutes." (Stephenson). I understood exactly what he meant and I understood the struggle he feels with this. Our lives have become so intertwined with social media and being as updated and informed as possible it is difficult to remember that there is more to life than just checking twitter and Facebook. 

    The change in technological innovations has it's pros and cons in my life. A few pros that I can name off the bat is its ability to create a unified community around so many different things. The amount of subcultures formed because of our ability to instantly communicate with someone around the world is amazing. Not only is our communication instantaneous but also our updates on issues around the world such as the invasion of Ukraine that is happening now. We are able to see and form our own opinions on it based on the news we see and information we can find within seconds. The cons that I see with social media innovation in my life are things like interdependency to social media, needing to build different online personas based on the use of the apps and learning to use new apps. I believe the innovation of technology will help with building my career because both of my degrees are based on technology. Marketing is run of analytics and understanding who your product will make the greatest impact on. My other degree business analytics and information systems is solely based on technology and creating efficient data administration systems for companies to use. Without technology both my degrees would be obsolete so it is important we keep making strides to better understand how we interact online and how our online communities can best benefit us in the real world. 

Stephenson, N. (n.d.). Neal Stephenson - Social media. Neal Stephenson - Home. Retrieved February 25, 2022, from https://www.nealstephenson.com/social-media.html

Metrics and analytics 2: LJ3

     We are data was the most interesting thing we have read thus far. In marketing we learn all about how to categorize and use the algorithm to put people into groups for the purpose of selling our consuming products or services. We learn about the ethics of these things now and how to better treat the data we collect to avoid leaks or invasions of privacy but I am sure that before celebrity status became so important we would not have even had a discussion on the ethics of data collection and use. 

     A portion in We are Data states that "our contemporary conception of privacy was born in response to these intrusions," (Lippold 1). By intrusions the author is talking about how poparazzi would invade the privacy of different celebrities in hopes to find hidden things about the celebrities. I think that the idea of privacy stems from the morals and social norms that people accept during that era. The social norm saw these celebrities of the golden era as beyond normal and perfect, with perfection comes the people who seek to disprove it. People thus began to fear that they would become victims of this spying or that they would be mistreated. 

    Knowing that we get turned into a bunch of ones and zeros in an algorithm does not scare me, It is the lack of understanding how to protect data that scares me. In data analytics we learned how for every protective device a company puts in place, a plethora of intrusions become possible, even when you update that stems new and more complex issues. Almost as if it is a never ending cycle trying to avoid losing more data than your competition.  I think that knowing how we are put into a separate category based on who we are makes me a little less fearful of the problems that arise with fame. Like I stated earlier I am not worried about the consequences of being online and posting online more so what companies do and how they protect data. 

    I think in our era there are different layers of fame and expectations that come with each, for an influencer being a good person and having strict morals you stand by are important to maintain a following that respects you. But on the other hand being a musician, you can separate music from the morals you believe in some sense. These are just two examples of how fame is a spectrum. 

Cheney-Lippold, J. (2019). We are data algorithms and the making of our Digital Selves. New York University Press. 

Time Diary

     So these are my weekly and daily averages for three different categories which include social ,entertainment and other. The social category consists of a few apps which were instagram, tik tok, snapchat and twitter. The entertainment category consists of youtube, HBO max, Netflix and pinterest. The times I would use most these social apps was in the afternoon, whether that be when I was at work or when I was just at my apartment during down time. I would use the entertainment apps later in the evening usually around nine, right before going to sleep. 

    I definitely have a habit with using social media and entertainment apps. I use social to burn my time when I am at work or when I am waiting for our workouts to start. I also have a habit of watching youtube every night just to help decompress from the day by watching cooking videos or review videos on random things. I'm not sure if my usage changes with the semesters, I pretty much have class, work and football every semester. 

    I use instagram to communicate or send videos to friends, I use twitter to stay updated on events (like the superbowl last night), I use tik tok to watch videos. I use entertainment apps just to watch random stuff or reviews on things I am interested in buying. I tend to use pinterest to find inspiration for tattoos and design ideas for my apartment. I have my circle of friends who I send things too and they comment or vice versa, such as when I see something they would like I would send it over then we would talk about it.